Product designer in

Currently Product designer at Stockholm based fintech company, Tink. Previously Lead designer for successful tech company Plentific. Degree as an Interactive Art Director from Hyper Island and a Bachelor in Public Relationships & Communication from University of Gothenburg. Passionate about pixels, front-end and football.

image of myself, sadly
image and link to my case about a hip hop platform
Franklins — Platform for hip hop enthusiast.

View work

image and link to my case about a hip hop platform
Handie — Buy and sell premium second hand market.

View work

image and link to my case about a hip hop platform
Wallry — Design and frame custom art.

View work

"Thank you for that presentation. William... I have to tell you... You're an incurable, hopeless romantic."

— Björn Ranelid

"Excellent service and approach."

— My girlfriend about my dishwashing capabilities

image and link to my dribbble design profile
Dribbble link — View my work in progress over at Dribbble.

View work

image and link to my case about a hip hop platform
Quizzle — Evolving education with finesse.

View work

Latest writings

My thoughts in text about my professional life.

MARCH 2018

Insights after graduation to lead designer in three years — the beginning of an expanding journey.

Read article5 minute read

Next story is in draft mode — Follow me on Medium to get latest updates.

Find me on Medium


2016 - 2018

Lead designer @ Plentific


UI / UX designer @ Plentific

UI / UX intern @ Plentific

Freelance web designer

2013 - 2014

Art director intern @ Valentin & Byhr

Web designer & developer @ Strandverket

PR Consultant Intern @ Springtime



Magister — Interactive Art Director @ Hyper Island

2012 - 2014

Bachelor — PR & Communications @ Uni. of Gothenburg

Semester — Design @ Berghs School of Communications

Semester — Art / design analysis @ Uni. of Gothenburg

How I work

I've refined my process and will keep refining it.

I create responsive designs in Sketch, process imagery in Photoshop, code HTML/SCSS in Sublime, create e-commerce in WooCommerce + Wordpress. I create wireframes, followed by feedback and iteration which leads to early prototypes, followed again by feedback and iteration. This goes on til' the product feels ready. I'll then start the final designs.

What I do

I build products and experiences to make organizations grow through customers.

Web design

I've built sites throughout the years with always the latest, most stable tech.

Responsive products

Great mobile accessability is the key to take the conversions to the next level.

Smooth UI

I love creating UI's that people enjoy and helps customers navigate.

Clear front-end

I can build so that you can run the show and content when we deliver to you.

E-commerce for all

Let's push your e-commerce further, and so that you can maximise it yourself.

Always available for you

I keep a contact with all my previous clients and I'm always there for you.