Created with Sketch.
Created with Sketch.

Product designer in Sweden.

Currently Lead designer for successful tech company Plentific since 2015. Degree as an Interactive Art Director from Hyper Island and a Bachelor in Public Relationships & Communication from University of Gothenburg. Passionate about pixels, front-end and football.

weird svgs that are turning weird svgs that are turning image of myself, sadly weird svgs that are turning

Latest work

image and link to my case about the startup i was part of building
Plentific: Find a professional — Connecting handymen with homeowners.

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image and link to my case about a b2b platform i designed
Plentific: B2B platform — Property managers and landlords can finally manage their properties.

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image and link to my case about a hip hop platform
Franklins — Platform for hip hop enthusiast.

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image and link to my case about a hip hop platform
Handie — Buy and sell premium second hand market.

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image and link to my case about a hip hop platform
Wallry — Design and frame custom art.

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"Thank you for that presentation. William... I have to tell you... You're an incurable, hopeless romantic."

— Björn Ranelid

"Excellent service and approach."

— My girlfriend about my dishwashing capabilities

image and link to my dribbble design profile
Dribbble link — View my work in progress over at Dribbble.

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image and link to my case about a hip hop platform
Quizzle — Evolving education with finesse.

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Work experience

2016 - 2018

Lead designer @ Plentific

2015

UI / UX designer @ Plentific

UI / UX intern @ Plentific

Freelance web designer

2013 - 2014

Art director intern @ Valentin & Byhr

Web designer & developer @ Strandverket

PR Consultant Intern @ Springtime

Academic experience

2015

Magister — Interactive Art Director @ Hyper Island

2012 - 2014

Bachelor — PR & Communications @ Uni. of Gothenburg

Semester — Design @ Berghs School of Communications

Semester — Art / design analysis @ Uni. of Gothenburg

How I work.

I create responsive designs in Sketch, process imagery in Photoshop, code HTML/SCSS in Sublime, create e-commerce in WooCommerce + Wordpress. I create wireframes, followed by feedback and iteration which leads to early prototypes, followed again by feedback and iteration. This goes on til' the product feels ready. I'll then start the final designs.

During my time at Hyper Island, I learnt a lot about how I work in groups, and how I can improve working in groups. This was done by constant feedback and discussion, something I'm eager to continue throughout my career.