Hey, I'm William. A mid-twenties product designer from Sweden.

Designer at Plentific, alumni of the Interactive Art Director programme at Hyper Island in Stockholm, Sweden (where I graduated "With Distinction"). Bachelor Degree in PR & Communication from University of Gothenburg.

Hip hop addicted, rookie pasta-goes-with-anything chef and amateur football player. I tell myself I'm decent at football, but deep down I know I'm just watching a lot, perhaps not playing as well as much as I'm watching it.

Born 1991 and raised in the mud from Göta River in Gothenburg. Calm and enamored. I try to consistently evolve my hobbies & passions, and the greatest one is design.

Today that passion has given me a position as Lead Designer for Plentific, a search market for people to find a Professional for their next home improvement project. It's valued at £12 million.



UI/UX Design

Art Direction

Responive design

Product design



Rapid prototypes