E-commerce where customers can design a poster and get it framed.

I designed the website and logotype. I built the website in WordPress and helped organise the setup of the project through WooCommerce to create an easy hand-over for the owners to keep running the shop by themselves.


UI/UX Design

Art Direction





What Wallry does.

Wallry helps customers create their own wall art. It allows you to choose your specific frame, frame colour, frame size, with our without matboard and much more. One can then upload a photo from their computer or phone. After purchase, the frame will be sent home to you; ready to decorate the wall. Ready-made posters are available as well.

What I did for Wallry.

I designed the website and the flow as well as the logotype. I then built it in WordPress through themes, custom CSS/HTML and through plugins setup so it's easier to manage; bulk upload new posters etc. I integrated Klarna, the biggest payment platform in Sweden. After a few iterations with the founders, the website was launched.

The logotype.

After a couple of iterations and variations, I made this. It's a frame with the classic chat bubble arrow at the bottom. It's ment to relate to the title of the brand: "Decorate your story", where the art piece is a centerpiece of your home; it shows your friends and relatives who you are.

You have to surround yourself with things that are beautiful to look at, and Wallry enables that through allowing you to customising your wall art. This logotype is ment to reflect that thought.

Smooth check-out flow.

It's a longer journey to buy an artwork from Wallry compared to regular artwork e-commerce stores, because the customer has another step: to add and create their own art, resize it accordingly, choose frame, fram colour, etc. Hence, the journey had to be a smooth and easy one.

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